FinTech Entrepreneurship: Innovation and Business Model presents a comprehensive exploration of the rapidly evolving financial technology ecosystem and its transformative impact on modern business and society. The book is designed to provide readers with a clear understanding of how entrepreneurial thinking, technological advancement, and financial innovation intersect to create new opportunities in the global economy. It examines the emergence of digital finance, the evolution of financial services, and the growing influence of technology-driven enterprises that are reshaping traditional banking, payments, lending, investment, and insurance sectors.
The content emphasizes the entrepreneurial processes involved in building FinTech ventures, beginning with idea generation and innovation management and extending to business model creation, market expansion, and sustainable growth strategies. It highlights the role of disruptive technologies such as artificial intelligence, blockchain, big data analytics, cloud computing, and digital platforms in enabling financial inclusion and improving operational efficiency. The book also discusses the regulatory environment, ethical concerns, cybersecurity challenges, and risk management practices that influence FinTech enterprises across diverse markets.Special attention has been given to contemporary business models and startup ecosystems that encourage innovation and competitiveness. Real-world perspectives on customer-centric design, digital transformation, strategic partnerships, and investment opportunities are integrated to bridge theoretical understanding with practical applications. The text further explores the future of entrepreneurship in financial technology by examining global trends, emerging innovations, and evolving consumer expectations.
Books
FinTech Entrepreneurship: Innovation and Business Model
₹599.00
| AUTHOR | Dr. S Sundararajan, Dr. A Nixon Azariah |
|---|---|
| ISBN | 978-93-6422-738-4 |
| Language | English |
| Pages | 204 |
| Publication Year | 2026 |
| Binding | Paperback |
| Publisher | Addition Publisher |







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