Strategic Management: Concepts and Applications

Strategic Management: Concepts and Applications is a comprehensive guide crafted for students, professionals, and decision-makers seeking to understand the core principles and real-world practices of strategic management. This book bridges the gap between theoretical frameworks and actionable strategies, offering readers a roadmap to navigate the complexities of today’s dynamic business environment.
The content is designed to be both educational and practical. It introduces fundamental concepts such as SWOT analysis, competitive advantage, corporate governance, and strategic formulation, while also exploring advanced topics including global strategy, innovation-driven growth, and sustainability in business.
What sets this book apart is its balanced approach to theory and application. Readers are not only introduced to foundational strategic models but are also guided on how to adapt these frameworks to diverse industries, organizational structures, and evolving markets. Whether it’s a startup looking to scale or a multinational aiming to remain competitive, this book provides practical insights for every business stage.
To facilitate better learning, chapters include real-world examples, review questions, and strategic planning exercises. Designed for business students, MBA candidates, consultants, and entrepreneurs, this book empowers readers with the mindset and skills to become effective strategists in their organizations.
Strategic Management: Concepts and Applications is more than a textbook—it’s a strategic companion for those aiming to understand, design, and lead successful business strategies in an era marked by innovation, uncertainty, and rapid change.