Behavioral Economics: Decoding Human Decision

This book on behavioral economics delves into the psychological and social factors that influence economic decisions, departing from the traditional rational choice model. It covers core topics like heuristics, biases, prospect theory, and nudging, and explains how these concepts apply to various domains such as marketing, public policy, and finance.
Designed for students, researchers, and professionals, it offers a structured approach to understanding why people sometimes make irrational decisions and how this understanding can lead to more effective policies and strategies. The book features real-world case studies, experiments, and illustrations to help readers grasp complex ideas. Whether you’re an economist or a curious learner, this text serves as a valuable resource for exploring the fascinating intersection of economics and human behavior..